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The Final Frontier: How a Good Voice-Over Complements the Effectiveness of Virtual Reality

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The Final Frontier: How a Good Voice-Over Complements the Effectiveness of Virtual Reality Remember An Inconvenient Truth, the documentary on global warming that picked up two Academy Awards in 2006? Would that have been effective without former U.S. Vice-President Al Gore’s voice-over narrating the reality of climate change? The year before that, the Academy Award [...]

Animated Characters and the Voices Behind Them

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Animated Characters and the Voices Behind Them We’ve all watched our fair share of cartoons when we were children. In fact, some of us still enjoy them every once in a while. Watching all those animated characters get up to mischief and what not would put a smile on our faces and naturally, it was [...]

Interested in Creating More Trust Around Your Brand?

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Roberta Kennedy Hire the Right Voice-Over Artist As an adult, you’re not going to be swayed by a confident speaker. You need to see some evidence before you start trusting them. However, that’s rarely the case with children. Children believe anything they see or hear and they are always looking towards adults for guidance on [...]

Looking for a voice over artist for your video?

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Looking for a voice over artist for your video? : Here is what you need to keep in mind So you have finally created the script for your explainer video, and are looking for that perfect voice to do the trick for you. Since you are already employing different strategies for selling your business, chances [...]

Voiceover Trends for 2017

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Voiceover Trends for 2017 2016 has passed us by and we’ve already begun embracing the new year. A new year means new changes and the voiceover industry can expect a lot of that. So, what’s new in the voiceover industry in 2017? Well, let’s take a look. More Multilingual Audio Content Caption and subtitle became [...]

Ambiguity and How to Avoid It: Tips for the Artistic Director

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Creative direction requires one to be an excellent communicator. Language and terminology play a major role in creative direction. It so happens that, over a period of time, a lot of terms get used to an extent where their original meaning is completely lost. Words have the power to impact people negatively or positively.  What [...]

From Then to Now: How the Voice Industry Has Evolved

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From Then to Now: How the Voice Industry Has Evolved The voiceover industry’s roots can be traced all the way back to the 1900’s, when radio was the medium of choice. However, it was only in the 1980’s that voiceover turned into an actual profession. In fact, up until the year 2000, most people weren’t [...]

MicSwap – The App That Could Make Voiceover Recording Much Easier

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MicSwap - The App That Could Make Voiceover Recording Much Easier As a creative director or producer, you have a wide range of tasks to undertake and one of them involves choosing the right equipment. Speaking of the right studio equipment, finding the perfect microphone can be a tough job. Even if you do find [...]

Keep pace with the right kind of voice-overs

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Keep pace with the right kind of voice-overs Whether you are putting up a new Youtube video series or you are doing some interesting webinars or innovative new ads to promote your brand, you want to make sure the voiceover is just perfect. Finding the right voiceover talent can become one of the most difficult [...]

Age-Based Discrimination in the Voiceover Industry

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Age-Based Discrimination in the Voiceover Industry In 2015, actress Maggie Gyllenhaal disclosed that she was considered too old to play the love interest of an actor who happened to be 18 years her senior. Naturally, this became the subject of a controversy in Hollywood. Like Gyllenhaal, many on-camera actors, especially women, suffer the stigma attached [...]